The pandemic has decimated the restaurant business across formats all over the world, but also facilitated creative ideas as entrepreneurs find ways to cope. One way in which top chefs and restaurants are trying to tide over tough times is by focussing on the delivery format. Internationally, much innovation is happening here — a spurt in complex, ready-to-drink cocktails, high teas delivered in tiered trays by the likes of Four Seasons, and even collectible crockery. As brands try to outdo each other, the emphasis is on not just high-quality ingredients, but presentations and mechanisms such as butler services to up the home dining ‘experience’.
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